🎯 Work Smart Wednesday - May 29, 2024
3 tools to improve your website, defining optimal, and a quote on peak performance
Work Smart Wednesday
👋 Hey there!
Here is your weekly dose of Work Smart Wednesday
In these emails I will share with you 3 things to help you work smarter in 3 minutes or less. That leaves you with 10,077 more minutes to conquer your goals this week
1. 🖥️ 3 tools to improve your website
I often get asked how to optimise websites. Firstly, we need to define optimal (more on that in the next point below in this email). Secondly, we need to know what the current situation actually is so we can figure out what we need to do.
While most people are aware of tools like Google Analytics or PageSpeed Insights that give you some important data, but not many people use heatmaps or clickmaps.
Heatmaps and clickmaps show you extremely valuable information on exactly how real users use your website. They take live recordings of real users using your website that you can watch, and they aggregate the data to show you what people click on and what people are interested in.
There are 3 main tools you can use, each have free options and give you heatmaps and clickmaps. MouseFlow, HotJar, and Microsoft Clarity. Personally, I tend to prefer Mouseflow. Microsoft Clarity is the “most free” of them all though. All 3 are good.
If you are having troubles with your website conversion and you aren’t sure why, I strongly recommend that you add one of these three tools to the page so you can more clearly see exactly what the problem is.
If you need extra help fixing the problem, get in touch and I will be happy to help you.
P.s. want some general best practices for designing your website pages? This is my favourite guide to building great landing pages.
👋 Want to work together?
When you’re ready, here are 3 ways I can help you:
🆓🔍 FREE Clarity Call (only 1x available per week) - we will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact
🔍 Clarity Call - Paid. We will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact
🧩 Are we a good fit together? - See whether you and I are a good fit together by answering this short quiz. You will immediately see whether or not we are a good fit, and receive a personalised answer for what the next best step will be for you based on your answers.
2. ✅ Defining optimal
A lot of entrepreneurs get frustrated that their day didn’t go as well as they hoped. That their day was suboptimal. Yet, they never defined what optimal was.
How can you achieve, or fail to achieve, optimal performance if you haven’t defined what optimal means to you? Knowing what optimal means to each of us is so important that my core offer is named after it.
If you don't know what a good day looks like, or an optimal process, you can never achieve it. This often leaves you feeling unfulfilled, hollow, wasted.
As Tim Ferriss pointed out, the word optimal is bandied about with much fanfare.
“Your progesterone might fall within the normal range, but it’s not optimal.”
The important question is rarely asked: optimal for what?
Triathlon training? Extending lifespan 40%? Increasing bone density 20%? Having sex three times a day?
“Optimal” depends entirely on what your goal is, and that goal helps to be numerically precise. Optimal is usable, but only when the “for what” is clear.
Define what optimal is for you, then work towards it.
What outcome are we optimising for in our work - money, time, legacy, status, fame, family?
What would the realistically optimal day of working towards that outcome look like?
We are unlikely to achieve optimal every day, but we can never achieve optimal unless we know what optimal is.
🎁 Receive rewards for referring your friends 🎁
📩 My favourite template to identify areas for improvement in your business. Not sold anywhere, this template is only normally available to those that work with me 1:1. I rotate these templates monthly. This template is only available in May.
3. 💡 Quote I'm pondering
Forget about peak performance. Would your results improve if you simply focused on being reliable in the normal moments?
Show up when it's easy to skip. Do the fundamentals and do them well. And so on.
Before you make it complicated, remember there are always simple improvements waiting to be made. - James Clear (Author of Atomic Habits)
Optimal doesn’t mean the same as perfection or peak performance. Sometimes optimal is doing a lower level more consistently. Nail the fundamentals.
That's it! I can't wait to hear what you think. What did you find most useful? What do you want more or less of? Reply to this email now and let me know
Also, if you have anything interesting to share, I want to know about it😊
Have a great week,
John
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