🎯 Work Smart Wednesday - June 12, 2024

One of my favourite short motivational videos for entrepreneurs, a real example of likes vs income, and a quote from Hormozi

Work Smart Wednesday

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1. 🐲 One of my favourite short motivational videos for entrepreneurs

I saw this yeaaaars ago when I was working on my second “proper” business (Global Digital Week, a social enterprise that ran digital education events at universities across 7 countries and sold courses across 97 countries worldwide).

I was working to burnout back then so I focused on the “hustle” element of this video. Now, I focus on the message being around having clarity of priorities and the bias toward action despite fear.

Whatever you get out of it, I strongly believe it is 59 seconds that are well worth watching.

2. 🆚 a real example of likes vs income

I have recently started to see a lot of content from a LinkedIn influencer, Dina Calakovic. Most of it is good, and I thought this post well worth sharing.

The post was simple, it was pretty much just the below screenshot with a caption telling people that the image is from her spreadsheet tracking likes vs income.

At time of writing, she has 95,390 followers. Below you can see what that translated to in terms of engagement and revenue.

I think there are 2 important lessons to take away from this:

1. Track the metrics that matter. Engagement didn’t correlate to revenue. Regularly review what you’re tracking and what you’re optimising for.

2. Ignore the hype. Most people look at influencers and think they make loads of money because they have big audiences or lots of likes. Most influencers are broke. Focus on what you do, not what other people are doing.

Likes vs revenue from a LinkedIn influencer

What lessons do you take away from this screenshot? Send me an email, I’d love to know

🆕 Last month I told you that I would be rotating the template you earn for referring someone to subscribe to Work Smart Wednesday. This month’s resource for referrals has been updated - you can now earn my template “45 tasks I have delegated”.

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1. 📩 My favourite template to identify areas for improvement in your business. Not sold anywhere, this template is only normally available to those that work with me 1:1. I rotate these templates monthly. This template is only available in May.

3. 💡 Quote I'm pondering

"Winners focus on winning. Losers focus on winners.” - Alex Hormozi

It doesn’t matter what other entrepreneurs do. It doesn’t matter what that influencer is saying. It doesn’t matter what other people think.

What matters is what you can do. What matters is what you’re going to do right now.

What can you do right now that will help you to become a winner?

That's it! I can't wait to hear what you think. What did you find most useful? What do you want more or less of? Reply to this email now and let me know

Also, if you have anything interesting to share, I want to know about it😊

Have a great week,
John


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