🎯 Work Smart Wednesday - January 17, 2024
A free tool that gets you $$$ of free marketing, one of my favourite lifechanging articles, and a quote on health.
Work Smart Wednesday
👋 Hey there!
Here is your weekly dose of Work Smart Wednesday
In these emails I will share with you 3 things to help you work smarter in 3 minutes or less. That leaves you with 10,077 more minutes to conquer your goals this week
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1. 🔗 HARO - Great for PR and backlinks
HARO (Help A Reporter Out) is a free tool/email database I use that connects journalists looking for information with sources (me and you!) who can provide relevant answers.
It is great for SEO and backlinks, improving PR and awareness, and building credibility. It will help you get more customers and is often worth it (especially in early stages when you’re doing less than $300k per year).
It is simple - you receive a big list of email enquiries and then reply to the journalists. They feature the best replies in their publication.
Publications range from things like the New York Times and the Guardian to some random person’s niche personal blog.
Want my personal tips to make the most of HARO and to see the template I use when responding to requests? Find it here: https://docs.google.com/document/d/1xZ2ZfZSQE2ZbwCrME--5jsO9l6LubB-nespZM-fBJv4/edit?usp=sharing
2. ⚰️ Don’t let misplaced pride kill you
This Monday was “Blue Monday”, which is considered by some to be the most depressing day of the year (though widely discredited).
One of my best friends sent me this article almost 10 years ago and, looking back, it radically changed my life.
I would like to share it with you.
It has one of the most memorable openings of any piece of writing I have ever read and ChatGPT tells me the article will take “roughly 2 to 3 minutes to read”.
I highly recommend it.
Link: https://www.vice.com/en/article/jmbnp7/a-stiff-upper-lip-is-killing-british-men-344
Life sucks sometimes, it is important to reach out to people. And for god’s sake, go to the damn doctor if you have even the slightest doubt about anything to do with your health. Your health is your first foundation. It is your only priority.
3. 💡 Quote I'm pondering
“Take care of your body. It's the only place you have to live” - Jim Rohn
Click here to share this quote on Twitter
A double Jim Rohn, we had “you are the average of the 5 people you spend the most time with” mentioned in last week’s edition. As much as your social circle or place you live matters, it doesn’t matter at all without your health.
Entrepreneurs often forget this, putting everybody else first - even strangers - simply because they have paid them a dollar and are now referred to as a “customer”. Without health, nothing else matters. Look after yourself.
That's it! I can't wait to hear what you think. What did you find most useful? What do you want more or less of? Reply to this email now and let me know
Also, if you have anything interesting to share, I want to know about it😊
Have a great week,
John
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